AI Insights · Timothy · April 2025
Top 5 Season Pass Games Performance on Unified Platform in New Zealand Q1 2025
Explore the Q1 2025 performance of the top 5 season pass games in New Zealand, highlighting trends in downloads, revenue, and active users.
In the first quarter of 2025, the top 5 season pass games on the unified platform in New Zealand showcased varied performance metrics. This data, sourced from Sensor Tower, provides insights into downloads, revenue, and active user trends.
Township from Playrix saw a fluctuating revenue trend, starting strong with $32K in the first week of January and ending the quarter with around $29K. Downloads experienced a decline from 8K in early January to approximately 3.5K by the end of March. Active users showed a slight dip from 25K to about 23K throughout the quarter.
Color Block Jam by Rollic Games displayed a significant increase in revenue, peaking at $11K in late March. Downloads also surged mid-quarter, reaching 7.2K in early March. Active users climbed from 135 in late December to over 17K by mid-March, before settling at 9K by the end of the quarter.
Whiteout Survival from Century Games Pte. Ltd. experienced a revenue peak of $58K in mid-January, with a steady decline to $43K by the end of March. Downloads decreased from 4.8K to 2.5K, while active users saw a reduction from 11.6K to 8.5K over the quarter.
Subway Surfers by Sybo Games ApS maintained stable revenue, fluctuating between $400 and $300. Weekly downloads hovered around 4K at the start of the quarter, decreasing to approximately 2.7K by March's end. Active users declined from 57K to 31K over the quarter.
Dark War:Survival from Florere Game Limited showed a steady revenue increase, reaching $14K in late March. Downloads began at 3.2K, dropping to 1.4K by the quarter's end. Active users saw a decrease from 3.1K to 2.5K throughout the quarter.
For more insights and detailed data, visit Sensor Tower's platform.